Sunday, May 3, 2020

Opuscula

S. Florida retailers
Missing the boat

SOUTH FLORIDA IS A MAGNET for seniors with disposable income.

  • No state income tax.
  • Acceptable sales tax on most things (but not groceries and not pharmaceuticals).
  • Electric bills (A/C almost year round for some) lower than in most states.
  • And no snow!


 

Caveat: The term “dollar store” is used generically and is NOT intended to identify any one particular merchant.

 

With all these seniors and their disposable income , why can’t merchants change their answering machines to include Senior Hours are from * a.m. to * a.m.?

Because of the Chinese virus du jour, many stores do have “senior hours” (not to be confused with “senior moments”) — times when seniors can shop sans competition from the “youngsters.”

The bigger stores do announce senior hours, but the “dollar and up” stores, not so much.

The owners and stockholders should know that one of the reasons the seniors have “disposable income” is because they are frugal. (No, Virginia, “frugal” is NOT just another word for “cheap.” It means spending $1 at a dollar store vs. $10 at a department store for the same item.)

If a person can buy a name brand for less, even if the Sell By date is closer, why not?

I know how dollar stores work; I worked for one (that shall remain nameless) and watched as its buyers beat down manufacturers and wholesalers. Vicious, but in the end, a win-win-win situation.

    The dollar store got a really good price for the product, the seller unloaded stock that was nearing its Sell By date or gathering dust in a warehouse, and the consumer got a good retail price.

My Spouse, who is much younger than I, called several area dollar stores this morning. Some were “Ring – No Answer” (all our people are busy — the one cashier was busy with customers queued to the back of the store). Some had automated voice response systems — anyone remember HSN’s “Tootie?” — that tell callers “Store hours are from * a.m. to * p.m.”

They don’t mention senior hours.

Not only do seniors have disposable income, they also tend to be loyal to a store, even to a specific store in a nationwide chain.

However, being sequestered in their quarters for several weeks, they have no clue if their favorite discount outlet has special hours for their safety. A lot of seniors are hesitant to go off willy-nilly (that’s the technical term) to see if the merchant has posted Senior Hours on the front door or adjacent window.

If they are on their way to someplace else — a supermarket, for example, they might walk past the dollar store, but then again . . .

It is not a “big deal” to change an answering machine announcement.

Perhaps the discounters lack stock.

While I don’t accuse the local merchants of price gouging, paying more than a $1 a roll for toilet paper does seem a bit high. Still, it probably is less expensive than at the supermarket and it WAS on the shelf.

    Woman to butcher: “Hyman sells chickens for $1/pound; why do you charge $1.50/pound?”

    Butcher: “So buy your chicken at Hyman’s.”

    Woman: “Hyman is out of chickens.”

    Butcher: “When I’m out of chickens, I’ll offer them for $1/pound, too.”

OK, it’s pretty obvious this scrivener’s spouse does the shopping for chickens.

THE BOTTOM LINE: It seems the local merchants are missing the seniors’ boat by not advertising senior hours and including the information on their auto-answer announcements.

Besides, who else gets up so early to go shopping?

 



 

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